What Brands Can Learn from eCommerce in China, the World’s Largest Consumer Market
Sharon Gai, Pattern
1 in 2 retail transactions in China is done online, making the Chinese ecommerce market the most advanced in the world. Naturally, local platforms such as Tmall, JD and now Tik Tok are changing the way consumers interact with brands online. Evolving from a sales channel to a marketing channel, and now to an entertainment channel, these ecommerce platforms have evolved how brands are discovering their consumers online. This session will dive into some of the most recent trends to emerge from ecommerce in China, and what you can learn from them.