Disambiguating Your Content for SEO, AI, and Google Understanding
Grant Simmons, InLinks
In this session you’ll learn about content cannibalization and differentiation and how to provide search engines with the information to understand what pages are about and what they should rank for. You’re learn about simple schema to implement, internal linking, topic targeting and a myriad of quick tactics to help with the visibility of – and traffic to – product category, service, location, and key engagement pages within your site.