Digital Reporting Strategy in 2024: Using Google Marketing Platform to Your Advantage
Colleen Harris, Ansira
More and more digital marketers are asked to handle all digital strategy plus technical aspects like Google Tag Manager (GTM), Looker Studio, and Big Query. While it can see overwhelming there’s a strategy to how to use them effectively and that’s what this session is all about. During this 101 primer to all things Google Marketing Platform, we’ll break down how to use GTM, Looker Studio, and Big Query for reporting on performance.