How to Build an Impactful, Data-Backed Digital Marketing Campaign
Sheena Hakimian, Condé Nast
Digital marketers are constantly combing through data to figure out where to optimize and grow their business, while also trying to appease different stakeholder priorities. Without the right process in place, it is easy to fall into the rhythm of launching strategies that are not as successful as they can be. In this session, you will learn to build a thorough, data-backed, test plan that will help you execute smart strategies that drive impactful results and gain stakeholder buy-in.