Julz James, 6Sense
Building a solid, long-term foundation for your sales team by giving them adequate Marketing Operations (MOPs) process training is not only something your business will thank you for, but will also help you keep your sanity. The importance of marketers working closely with sales and focusing on alignment will not only ensure SLAs (service-level agreements) are adhered to, but it will also help you correctly showcase Marketing Influence, campaigns, and opportunities.