Designing Websites for High Conversion Rates
Brian Massey, Conversion Sciences
The days of “Launch and See” web design are over. In the past, we never really knew how good our website and landing page designs were until we launched. This is the most expensive way to improve a site’s conversion rate. Today, we use a variety of tools to determine if our design ideas are going to improve our conversion rates.
Brian Massey developed the Guaranteed Redesign service at Conversion Sciences and will show you how his team eliminates risk well before a new design is launched on a website.