Deliver Compelling Video Marketing in a Modern World
Ben Sorensen, Ascent Digital
In today’s digital era, video has become the undisputed king of content, and this session will break down the essential elements for making video marketing a game-changer for your business (regardless of size).
We’ll kick off by dissecting the current trends shaping video consumption such as short-form content to immersive storytelling. You’ll understand how to implement the appropriate video formats to captivate audiences and keep them coming back for more, harnessing the latest trends and staying ahead of the curve.
Then we’ll discuss the process for crafting compelling video content for YouTube, Instagram, or TikTok. You’ll hear the secrets behind scripting engaging narratives, incorporating eye-catching visuals, and optimizing your videos for different platforms.
You will understand how to build a strong social media presence that resonates with your audience. We’ll get into analytics and metrics, guiding you on how to measure the success of your videos. Learn the key performance indicators (KPIs) that matter and refine your strategy for maximum impact.
Finally, we’ll get into the world of video SEO and teach you how to make your content discoverable amidst the digital noise, uncovering the best practices for video thumbnails, titles, and descriptions that enhance visibility and drive organic growth.