Deliver Your B2B Content to the Right Audience: Building a Web and Social Distribution Strategy

Ashley Sasnett, Equifax

In B2B, building content with channel specificity, strong storytelling, and measurement to track success will amp up your content program. This session will explore two core distribution channels – web and social – and how you can approach them. Because content without distribution is just content for the sake of content.

Session Recording and Slide Deck