The Death of Marketing Attribution
Rand Fishkin, SparkToro
For 20 years, marketers have been able to attribute most online conversions to the channel (and sometimes even the exact tactic) that sent them. But, those days are ending. In this presentation, Rand will show what’s happening to the Web in government policy, privacy changes, tech shifts, and the incentives of major traffic & ad platforms to cause this shift, and how marketers can respond.