Tanu Javeri, Foundry
Analytics mistakes result in bad data and misunderstood reports. Your marketing analytics reports and presentations must clearly and accurately communicate to key stakeholders what happened, why, and what to do next. In this session, Tanu Javeri from IBM will teach you how to differentiate between metrics and KPIs, different types of analysis to consider, and how to slice, dice, and visualize your data. Along the way, Tanu will share some common pitfalls to avoid to help you maximize your analysis.