How to Build an Impactful, Data-Backed Digital Marketing Campaign

Sheena Hakimian, Condé Nast

Digital marketers are constantly combing through data to figure out where to optimize and grow their business, while also trying to appease different stakeholder priorities. Without the right process in place, it is easy to fall into the rhythm of launching strategies that are not as successful as they can be. In this session, you will learn to build a thorough, data-backed test plan that will help you execute smart strategies, drive impactful results, and gain stakeholder buy-in.