Crafting Customer-Centric Content That Drives Authority and Traffic

Dale Bertrand, Fire&Spark

With the right content strategy you can grow website traffic and establish your business as an authority in your industry. Whether you’re selling to businesses or consumers, you’re always selling to human decision makers who need the right information at the right time to make a buying decision. This is why a customer-centric approach to content marketing is essential to attracting the right customers to your business. In this Masterclass, Dale Bertrand will open his content marketing playbook for defining your target audience by analyzing competitors’ content; researching topics; choosing the right type of content to create; and working with writers and promoting your content to maximize its reach.