What Performance Marketers Need to Know About CTV Advertising
Peter Jones, Premion
This year, eMarketer projects that 86% of US households are projected to be Connected TV (CTV) households – and CTV advertising is increasingly valued by digital marketers for driving brand awareness and performance marketing goals.
Digital marketers are tapping into advanced digital-like targeting to reach precise audiences based on location, interests, behaviors and sophisticated audience-first personas – and they’re using localized and interactive dynamic creative to deliver personalized CTV ads.