Commerce and Creative on TikTok: Mastering the New Era of Online Shopping
Greg Weingarden, TikTok
In this session, you’ll get a first-hand glimpse into the world of TikTok and how you can use the platform to grow your business. Specifically, we’ll dive into shopping trends and how purchasing behavior is changing in today’s digital ecosystem. We’ll also touch on the importance of a thoughtful content strategy, TikTok’s “6 Creative Codes”, and how entertainment and education can coexist on the platform.