Creating Profitability for Your eCommerce Efforts
Ashley Nelson, Estee Lauder/ Smashbox
In a crashing economy, with shipping rates increasing, cost of goods skyrocketing, and advertising costs becoming more competitive than ever, is the idea of profitability even possible in today’s state of eCommerce? While each industry and brand is unique, explore how you can become a key internal stakeholder in developing profit-positive eCommerce marketing plans for your business.