Kate Loffio, Crayola
We all thought we had social figured out and then along came TikTok. TikTok has thrown even the most seasoned of social media marketers for a loop. What should you post? When should you post? Should your brand even BE on TikTok? It’s so easy to get caught up in the latest challenge or trend but how can you make that feel relevant for your brand? During this Case Study, you’ll learn how Crayola took a deep dive into this ever-changing platform and evaluated engaging content and innovative marketing techniques, and you’ll leave with fresh ideas of how you can replicate similar efforts.