Tiffany Schreane, The City University of New York
Google is slated to stop tracking third party cookies. Ad privacy and trust are the main elements driving this direction. So what is our response as digital marketers? We let the cookies crumble… third-party cookies that is. In this session, we will discuss what digital marketers should be doing now to set up cookieless digital campaigns for future success; and how this new direction can be advantageous for your digital marketing team.