Anna McHugh, Red Hat
Ready to learn how to build and launch practical content reuse and optimization projects that make the most of every piece of content? You’ll leave this session with a list of content optimization and reuse tactics, from simple practices like migrating PDFs to organic-friendly formats, to advanced techniques like content scoring and iterative SEO. Reclaim your calm in a sea of competing content projects by grounding your work in data and the principles of continuous improvement.