Tom Shapiro, Stratabeat, Inc.
The human brain is roughly 30X more powerful than the world’s most powerful supercomputer. It therefore makes sense to engineer your content marketing in alignment with neuroscience, psychology, and behavioral science for maximum impact. In this session, learn to hack the human mind in connecting with your audience more directly and engaging with them more deeply. Uncover the ingredients of content that result in greater engagement, lead generation, and other desired business results. By using a brain science framework, your content will more effectively capture your audience’s attention, drive them to action, and foster brand love.