How to Remove Your “Content Blinders” on LinkedIn
Rachel Simon, Connect the Dots Digital
Nothing can match the organic reach of content on LinkedIn. In this session, you will learn the steps to build a strategic content strategy on LinkedIn that positions you as an expert in your industry and a trusted connection. You will identify your content “buckets” and unleash the treasure-trove of content at your fingertips. You will also learn why repurposing content and repetition strengthens your LinkedIn strategy. Finally, you’ll uncover the secrets to getting more eyes on your content and which metrics matter the most.