Evaluate Paid Content Ampflication on LinkedIn, Google and Facebook and Select the Right, Effective Approach for Your Brand

Susan Wenograd, SmartSpark LLC

We all know we have to make sure content reaches the right users, but how do we measure its effectiveness? In an era of long sales cycles, reduced attribution and slimmer targeting options, the effect of paying to promote your content can feel more vague than ever.

Session Recording and Slide Deck