Carlos Gil, Bestselling Author & NFT Advisor
In today’s fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. But in a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients and losing business? How can companies remain relevant in an era whereby a TikTok influencer has more impact than a billion-dollar corporation? The answer is to be human. In this session, Carlos Gil, best-selling author of The End of Marketing, will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling, and consumers don’t want to be sold to; they want to be engaged.