Ilene Richardson, Imaginary Content

Engaging with today’s customers goes far beyond listing a product on Amazon. By the end of 2022 alone, industry forecasts estimate over $1 trillion in online spend. With online marketplaces constantly evolving and growing increasingly competitive, it’s essential to meet customers when and where they are ready to make a purchase. How can brands stand out among the noise and create customer loyalty? This session will explain how optimizing online content through storytelling can increase organic customer conversions, and how leveraging tactics like SEO-optimized copy, mobile heroes, carousel images, etc. elevate the customer experience and build brand loyalty.