Gain a Competitive Edge and Win Your Most Important Customer
Ron Davis, GoDaddy
Business is moving faster than ever. Your prospective and existing customers are consistently shopping the competition. How do you win? This session identifies the evolution of customer shopper patterns and will share how to use these trends to your advantage; collect relevant data; and analyze your customer base so you can deliver better tailored messages. The approach taught will enable you to not lose the person behind the segmentation data and tactics, and as a result, set yourself apart from your competition.