Changing Minds: How to Tap into the Minds and Hearts of Your Customers Through Powerful Storytelling

Kristen Brophy, National Basketball Association

What you say is just as important as how you say it.

In this opening session, Kristen Brophy, VP of Direct to Consumer Marketing at the NBA, will dig into the role of storytelling in marketing today. She’ll provide advice and tips for how marketers can develop and tell company stories that win the hearts and minds of customers.