Catching the Stream: How Marketers Can Flow with Audiences from Linear to Digital TV
Ami Roh, Amazon Ads
This session offers a deep dive into the evolving landscape of television viewing, marked by the rise of streaming services. We will explore strategies and best practices that brands can implement to navigate and make an impact in this new terrain. You will learn about the shift in consumer behavior, the importance of omnichannel advertising strategies, and how to effectively capture the fragmented attention of audiences through streaming TV ads.