Making the Case for Marketing: How to Demonstrate Marketing Impact when Budgets Are on the Line
Matt Hertig, ChannelMix
When the going gets tough, the first budget that usually gets cut is… you guessed it… Marketing. There is a perception that marketing is an expense to be cut. We know that’s not the case.
Done right, marketing is an investment that will pay dividends. What’s missing is a clear way to demonstrate marketing’s impact on business.