How to Build the Business Case and Gain Support for (Fill in the Blank)
Adara Bowen, American Marketing Association
Getting the support to sunset an aging product or to implement a new tech platform that will save you hours of time may seem like a daunting task. Maybe you believe there is a better way to service your customers, but it requires collaboration with team members who don’t seem to “”get it.”” Or maybe you’re just tired of hearing, “”That’s how we’ve always done it,”” or, “”It’s not in the budget.”” We’ve all been there, and it’s frustrating. Rather than banging your head against the wall, this session will show you how to get the buy-in you need by building a supporting business case rooted in data and insights that will get people to pay attention.