Dawn Stone, The Conflict Chick Inc.
How effective is your brand post-pandemic? Is it still relevant to current and target customers in the present marketplace? Today’s brands often find it difficult to stand out in a noisy environment and amongst competitors. A distinguished brand is paramount, and this session will provide you with five tips to help you reconnect with your target customers through a brand evaluation exercise. You’ll also learn tactics you can implement to use online insights to evaluate your brand effectiveness.