Building a Visibility Strategy: How Search, Social, and AI Answers Shape Modern Discovery
Tyler Lane, Session Interactive
Customers move between TikTok, Google, Reddit, influencers, and AI tools, and most form an opinion about your brand long before they reach your site.
In this session, Tyler Lane, Founder of Session Interactive, will break down how modern discovery works across search, social, and AI answer surfaces, and what signals matter most in 2026. You will learn how to build a visibility strategy that adapts to shifting algorithms, earns trust, and consistently shows up in the exact places where your customers look for information.