Matt Ingwalson, Executive Creative Director
Advertising works best when it’s entertaining. Disruptive. In some cases, creating desire out of thin air. Meanwhile, content often works best when it’s educational. Thought-provoking. And satisfying a real and current need.
How do you navigate this gap, so that your brand can maintain a consistent voice and move people into a relationship they want to be part of?
This talk will help you understand the delta between creativity and content. In some cases minimizing it. And in others, leveraging it.