Build a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience Refinement
Kate DiLeo, Brand Trifecta
Trying to go after everyone means you’re ultimately going after no one. Close more business by honing in on the specific audiences who have the highest probability of buying. This session will teach you how to systematically refine your target audiences, as well as uncover key messaging that will deeply resonate with each, so your brand truly becomes the path of least resistance to revenue.