Breaking Through in the Women’s Sports Economy
Paige McCrensky, ResonateLab
In the battle for attention, the loudest room isn’t always the most valuable. While global eyes turn to the U.S. for the Men’s World Cup this summer, a more profound shift is happening in the attachment economy: the rise of women’s sports as the premier “”brand-safe”” haven for authentic resonance.
This presentation explores why the lead-up to the 2027 Women’s World Cup is the most critical window for marketers to date, and how you can strategically and authentically reach consumers in this environment.