Garrett Gillas, MRM
Conway’s Law says: “Any organization that designs a system will produce a design whose structure is a copy of the organization’s communication structure.”
As marketing organizations struggle to grow and expand their reach, many companies have found internal limiting factors that prevent them from growing their customer base and expanding their audience. In this talk, we’ll discuss how to overcome organizational mirroring, creating data-driven customer personas, and how culturing unique team dynamics can help marketing teams succeed on levels higher than ever before.