Angélique Pendley, Tommy Bahama
Everyone wants to make rockstar creative content that meets company and marketing goals anchored in analytics, audience segmentation and BIG ideas. However, they often don’t know where to start, resulting in time and money spent with low return and quickly discarded content. This session will focus on a best-practices roadmap for cross-platform video program development offering useful perspectives, core foundational approaches, and tips. You will learn how to turn big ideas into brand-enhancing video content programs with longevity and a high return on ROI.