We’ll Do it Live: Brand Strategy for the Livestreaming Era
Adam Meller, Twitch
The URL might be Twitch dot TV, but the strategy for reaching audiences here should look nothing like the one you have for linear television. The majority of our audience have only ever known a digital, always-connected world, meaning they continually look for more authenticity, interactivity, and engagement from the content they choose to consume. Their expectations continue to evolve at the speed of culture, so adhering to certain best practices can keep your brand marketing strategies from missing the mark.