Nick Westergaard, Brand Driven Digital
Despite the fact that technology has made marketing easier than ever before, the increased noise has made it harder for brands to actually stand out in our crowded, distracted, digital world. Rather than continuing to interrupt our way around this problem, we need to learn the secrets of the oldest, most powerful communication tool—story. As part of this entertaining, educational, and actionable session, audiences will learn the brain science behind why story works, with examples from pop-culture classics and story-driven brands. In the end, they’ll move beyond talking about the trend of storytelling to implementing stories as tools for their brands.