Ken Hogan, Motionstrand
Have you ever struggled with stalled or ineffective digital transformation projects? Do your teams and vendors work siloed in systems, mindset, and behavior? To succeed in today’s omnichannel ecosystem, organizations must thoughtfully use tech, data, analysis, and insights to improve and predict outcomes.
This session will showcase brand planning best practices that Fortune 500 companies have applied to effectively plan brand and campaign goals; capture and measure performance; and adapt their strategies and tactical execution to allow quick and responsive optimization.