Mitch Duckler, FullSurge
When it comes to content, many marketers who are otherwise strategic and disciplined in their planning tend to fall back on execution that is “strategy-light.” They defer to so-called best practices, industry norms and copycat tactics that may or may not make sense for the brands they’re intending to support. Lost in the shuffle of keeping up with the latest and greatest principles and practices in content marketing is the critical role of brand strategy. Using real-world examples and case studies, this presentation will demonstrate how key elements of digital activation need to lead first and foremost with positioning strategy.