Joe Federer, [An Internet Reference]
Our brains are divided into distinctive left and right hemispheres. Why? Old pseudo-science tells us that our right hemispheres are for “creativity” while our left hemispheres are for “logic” – but new analysis of the research shows us that our two hemispheres are actually suited to very different interpretations of the world. As marketers in the business of forming impressions and building relationships – both distinctly different jobs suited to right and left hemisphere engagement – understanding this essential brain structure helps us establish more strategic touchpoints, refine our approach to engagement, and build better brands.