Boost Customer Acquisition and Retention with Strategic Social Content: Four Pillars for Building Authentic Relationships
Valerie Morrow, Dairy Farmers of America
Think of social storytelling like modern dating—grabbing attention is one thing but keeping the spark alive takes strategy. Your audience has plenty of suitors in their feed, so how do you move beyond a fleeting interaction and build a relationship that lasts?
In this session, we’ll explore how driving customer acquisition and retention efforts in today’s digital landscape demands authenticity, agility, and a deep understanding of what makes your audience tick. You’ll walk away with a clear framework for developing long-term connections through social content along with tactical ways to tap into the hidden storytelling gems within your organization.