Boost Campaign Performance through Marketing Experimentation and Testing
Pranav Patil, Nextdoor
Given the evolution of privacy standards across the industry and the adoption of a consumer-first approach, there will be fewer signals to understand the true impact of campaigns as we move into the next era of advertising.
As marketers, we need to have data-driven strategies in place to maximize the return on ad spend and have a measurement plan in place. Experimentation and testing are a requirement in order to understand the parameters of the campaign that are working and, as an outcome, carry out investments and optimizations based on data. This workshop will give you in-depth knowledge on marketing experimentation and arm you with practical ways to test and implement experiments.