Beyond Transactions: Acquire and Retain Loyal Customers through Personalized Experiences

Jocelyn Merisca, Delta Air Lines

In today’s dynamic business landscape, creating personalized experiences is key to acquiring and retaining loyal customers. In this session, we’ll dive into the art and science of developing a personalized experience strategy by gaining a deep understanding of the journey, identifying the right touchpoints, and effectively measuring performance. Discover how to build lasting connections with your audience and drive experience-led growth.