Beyond Relevant to Irresistible: How to Create an Engaging Brand
Cynthia Round, Independent Advisor
Get inspired by the rebranding of The Metropolitan Museum of Art. If this 150-year-old art museum found new relevance in an increasingly digital world, you can do the same for your organization.
This session will challenge marketers to aspire beyond “relevant”” to “irresistible,” even if your organization has existed for decades and/or lacks budget/resources.