Deliver Better Content – and Results – with These Creative Principles

Alennah Curran, 3M

In this session, you’ll learn how to enhance your creative process and write content that gets noticed. We’ll explore what makes readers tick and how to write for those readers – and for results. You’ll be introduced to the Design Thinking framework and will understand how it can be an effective tool for creatives. You’ll also discover how mastering your brand voice and then pushing the boundaries of it can build readership. Along the way, we’ll discuss examples of all these strategies in action, showcasing how small changes to your creative approach can deliver big impact.