Best Answer Marketing: How to Create a B2B Content Engine to Drive Trust, Experience and Results
Lee Odden, TopRank Marketing
B2B marketers are increasingly caught up in the hype of AI-generated content while overlooking what truly matters: trust, experience, and consistent visibility. There’s a better way: a human-centered approach that uses AI as a tool, not a strategy, and prioritizes being the best answer wherever customers seek solutions.
In this session, Lee Odden will introduce the Best Answer Marketing framework, a strategic model for building trust, delivering engaging experiences, and driving discoverability at every stage of the customer journey.