Believe in the Data: Taking the Fear Out of Google Analytics 4

Colleen Harris, Sincro

Google announced “Google Analytics 4” back in October of 2020, but at the time, most marketers just put their heads in the sand. Ready or not, 2022 is the year we all have to tackle GA4, and this is the session to find out where to start. You’ll learn about the major differences with GA4 and what you need to be aware of when you upgrade. You’ll find out how you can leverage Google Tag Manager to do real-time checking of tagging, we’ll dive into the new attribution modeling GA4 offers, and you’ll leave with a checklist of what you need to do today to prepare for the latest version of Google Analytics.