Behavioral Targeting Reimagined: Using Retail Data Insights to Deliver Incredible ROI
Jose Gonzalez, Datawrkz
This session will provide valuable expertise on how to target audiences with retail insights from Amazon, Walmart and Albertsons. There are over 8,000 segments that can be leveraged from retail audiences to programmatically target via video, display and CTV/OTT.
In this session, you will discover the ‘hacks’ to do this effectively and power transparent and measurable results for your business.