Become a Marketing Hero and Target Audiences Anywhere: Best Practices for Amazon DSP Campaigns
Jose Gonzalez, Datawrkz
All of us interact with Amazon multiple times each day. Using insights from their online marketplace, Whole Foods, Prime Video, IMDB, and Twitch, Amazon demand-side platform (DSP) brings together audience data, compelling analytics and predictive capabilities to target audiences with high propensity to buy. And all this without needing cookies. These powerful targeting options are now available for marketers via Amazon DSP even outside of Amazon.com.