Become a Marketing Hero and Target Audiences Anywhere: Best Practices for Amazon DSP Campaigns
Senthil Govindan, Datawrkz
All of us interact with Amazon multiple times each day. Using insights from their online marketplace, Whole Foods, Prime Video, IMDB, and Twitch, Amazon demand-side platform (DSP) brings together audience data, compelling analytics and predictive capabilities to target audiences with high propensity to buy. And all this without needing cookies. These powerful targeting options are now available for marketers via Amazon DSP even outside of Amazon.com.
All of us interact with Amazon multiple times each day. Using insights from their online marketplace, Whole Foods, Prime Video, IMDB, and Twitch, Amazon demand-side platform (DSP) brings together audience data, compelling analytics and predictive capabilities to target audiences with high propensity to buy. And all this without needing cookies. These powerful targeting options are now available for marketers via Amazon DSP even outside of Amazon.com.
Learn how you can drive awareness with a bottom-line focus through the Amazon DSP by buying inventory on Connected TV, Video and App. The session will be interwoven with examples from Datawrkz’s vast repository of successful case studies so you can get started with Amazon’s audiences right away.